JDL - Ongoing Small Business DMI - Direct Marketing
As the owner of JDL electrical testing and tagging, I contacted LGCo to run a direct marketing campaign primarily using telemarketing and email marketing to generate leads and set appointments for me, in order to increase the amount of business opportunities for my company.
As a sole trader, I saw the benefit in outsourcing a company that's sole expertise lies in completing the first step of the sales cycle i.e. the prospecting and setting of appointments with businesses that would benefit from my company's service.
As a hands-on director and business owner, I know that my strength lies in delivering the service JDL provides once I have met with potential clients. Due to this, I could see the wisdom in leaving my company's direct marketing and lead generation in the hands of a professional company that specialises in generating appointments that I could then close.
The initial pilot campaign consisted of a trial of LGCo's expertise for a period of 2 months to prove a return on investment from the service. LGCo handled the entire direct marketing element from data procurement, to direct mail recommendations, to telemarketing and appointment setting.
This pilot provided my business with both a high quantity and a high quality of appointments that left me with no question as to partner with LGCo on a long term basis.
The complete sales service that is provided by LGCo to JDL on an ongoing basis has seen my company consistently grow as I meet with and then contract new clients. In conjunction, I have added numerous high profile businesses, such as several large hotel chains, to my client base which has added to the credibility and value of JDL's offering.
LGCo does not offer simply appointment setting, but a completely professional service from start to finish, including intelligent data procurement, to appointment setting, direct marketing, email marketing etc through to thorough reporting and constant analysis of campaign progress and development.
The provision of a dedicated account manager ensures that I am given daily updates from the person making the calls to my target market and enables me to contact them directly when desired, to discuss the campaign's progress.
I can confidently recommend LGCo's service to any business looking for a complete professional solution for their company's lead generation and business development.
Jeff de Longville
Managing Director
