Frequently Asked Questions
Q. What is a pilot campaign?
A. A pilot campaign is a test of our lead generation services over a period of time to highlight to our clients the effectiveness of our service.
As business to business selling is a process that takes time, LGCo's minimum pilot campaign is over a period of between 4 - 6 weeks during which we guarantee to make contact with and gain an outcome from a certain number of relevant decision makers from our client's target audience.
At the end of the pilot we consult with our clients on the number of appointments, return on investment, pipeline opportunities etc in order to establish the best strategy for a long term relationship.
Q. Where does LGCo source its data?
A. Data is crucial to our business and the fundamental pillar of our lead generation service as the best results can only be gained by approaching the companies most likely to require our clients' products or services.
Because of this, LGCo has relationships with all of Australia's largest data suppliers, including D&B, Listbank, Drake, etc.
In conjunction, LGCo also has relationships with various data brokers, who can gain more targeted and specific lists.
Q. How does LGCo allocate account managers?
A. LGCo has a team of full time telephone based sales agents who have experience selling and setting appointments across a diverse range of industries.
LGCo will establish which account manager has the best results on similar campaigns, and allocate this person accordingly.
Q. How does LGCo establish the best sales strategy?
A. LGCo has a proven lead generation and telephone based sales model which has evolved over years selling in Australia, and from experience selling in the UK and USA.
An outline of the basis of the model can be found in the Methodology page on this web site.
Q. To what extent can LGCo go with the entire outsourced sales service?
A. If a product or service can be sold to businesses via the telephone & email, then LGCo can manage your entire sales and marketing service.
Please contact us on (03) 9863 9199 or via e-mail for a custom proposal.
Q. How do you find your account managers?
A. Recruitment is LGCo's biggest issue as only the best telephone based sales talent in Australia will be accepted as an LGCo account manager.
LGCo is constantly recruiting and provides job offers to approximately one in thirty people interviewed, with constant testing, monitoring and training to ensure our people are the best.
Our clients use LGCo due to the fact they can be confident that there product will be professional represented in the market, so LGCo guarantees to have account managers who can live up to and exceed our clients' expectations.
