Our Methodology
The Lead Generation Company's business model is based on testing its lead generation and sales support solutions over an indicative period of time (pilot) prior to working with its clients on a longer term basis.
This provides the client with an initial return on investment and proof in the solution's effectiveness, and provides LGCo intelligence on which to base the parameters of a long term customer acquisition strategy.
- Analysis of existing client base, previous marketing campaigns and intention/expectations for a pilot lead generation and/or sales support campaign.
- Establish target market/s and its variables e.g. company turnover, industry type, number of employees, title target etc. De-duplication of your current customers.
- Establish the best strategy to approach your target audience including telemarketing, email marketing, direct mail & database marketing approach techniques.
- Campaign commencement. Dedicated, sales focused staff assigned to the project and strategy applied and constantly evolved.
- Transparent reporting. Client provided access to comprehensive and regular reporting with all contacts given an outcome for total accountability on a daily/weekly basis.
- Pilot evaluation and long term strategic analysis. Success rate, reasons for success, return on investment analysis and intelligence on which to build a longer term lead generation and sales support relationship.
