Our Services Don't End With Lead Generation


Sales-focused, outsourced lead generation services


Contrary to the coined phrase 'it's a numbers game', LGCo believes recruiting the very best outbound telephony talent, utilising a custom pin-point strategy, partnering with leading data suppliers and promoting a transparent reporting system is crucial for an effective lead generation campaign. LGCo works on behalf of our clients within a specific target market to gain maximum results from each contact.

Find out more about our lead generation services.


Telephony Services


Lead Generation Services by The Lead Generation Company (Melbourne, Austarlia) The Lead Generation Company is the Australian leader in boutique business to business outbound telephony. Our telephony specialists are the best in the country and our approach is focused on quality over quantity and most importantly 'return on investment'.

Each call is directed with precision at the correct decision maker and is fluent and in line with our clients' business branding and corporate culture. Each contact is aimed at gaining the maximum exposure for our client by securing a sales opportunity now or in the future.

Our clients have the utmost confidence that their account manager is representing them in the market-place with complete professionalism. All our clients meet with their LGCo telephone based account manager to ensure they are 100% satisfied with the resource representing their business.

Find out more about our telemarketing services.


List Broking - Mailing & Telephone Lists


LGCo has one of Australia’s most accurate and up-to-date databases. Our telephone operators are constantly contacting Australian businesses to update decision makers’ details, industry classifications, employee size etc. LGCo can provide business lists for any telemarketing or direct mail campaign. LGCo can segment its data via industry classification, employee size, particular decision makers, geography etc.

Lead Generation Company also has relationships with Australia's premier data providers to ensure we can source the most accurate and targeted data for our clients if we do not hold it in-house. Data can be segmented and manipulated via a whole range of variables to specifically target our clients' ideal prospects.

Find out more about our list broking services.


Direct Marketing Services


Business to Business selling requires innovative marketing solutions with step by step processes to capture interest from a given audience. Our process is designed around touch points. Most positive outcomes require at least 5 touch points, a touch point can be a combination of calls and email.

LGCo can combine telephony, email, fax, mail outs, online marketing, print media, seminars, and data base mining to give our clients the very best success rates and return on investment.

Find out more about our direct marketing services.


Direct Mail Support Services


LGCo recognizes the benefits of more traditional marketing services and believes that approaching a target audience from multiple angles only strengthens the lead generation process.

LGCo provides clients with comprehensive direct mailing options to reach their chosen target market in a hard copy format.

Find out more about our direct mail services.


Email Marketing


LGCo utilizes permission based email marketing in conjunction with other strategies to ensure our clients' messages are quickly and effectively conveyed to the target audience.

Gaining permission to send an email is law in Australia and all Lead Generation Company strategies are designed to comply with the recent Anti Spam legislation.

Find out more about our e-mail marketing services.


Data Base Marketing


LGCo also assists its clientele with targeted database marketing strategies including customer database verification and enhancement, existing customer up-sell and cross-sell strategies, relationship marketing etc to ensure our clients are also gaining maximum benefit from their existing client database.

Find out more about our database marketing services.

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Our services don't end with lead generation.
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