LGCo & DNB - The importance of data quality
The Lead Generation Company (LGCo) specializes in assisting a vast array of Business to Business (B2B) companies to identify new sales opportunities through direct marketing strategies.
In order to develop an effective lead generation strategy, the first and fundamental aspect which must be considered is our clients' target market.
Questions such as which specific industries to target, what size companies to target, in which area, what decision makers in an organization is the most appropriate contact etc are essential to ensure we are reaching the audience which will have the highest pre-disposition to requiring our clients products/services.
Over the first 12 months of operation, LGCo pro-actively tested a wide array of data providers in Melbourne due to our realization that the best possible data is an essential element to the value proposition we offer our clients.
Over this time we have established that Dun & Bradstreet is the superior data supplier in Melbourne based on the quality of data, quantity of data, quick turnaround times and intelligent service.
In conjunction, our account manager has taken the time to get to know our business, which in turn involves the necessity of getting to know our clients' lead generation requirements in a very short period of time.
Looking to the future together
As a business LGCo has grown exponentially over the past 12 months as we work tirelessly to ensure our client base a strong return on investment from all our lead generation campaigns.
Without the assistance of Dun & Bradstreet as the vital data provider on which to base our campaigns, the results obtained for our clients could not have been so successful.
If any company is considering a business to business direct marketing campaign, make sure you speak to DnB to ensure you are targeting the best possible audience, as only then can you expect the best possible results.
