Business to Business Telemarketing
Telemarketing (outbound telephony) is an effective marketing strategy enabling direct communication with a decision maker from your ideal target market, wherever it's Melbourne, Sydney or, in fact, any Australian region.
Outbound telemarketing is a skill and a process that can be performed to identify new sales opportunities and telemarketing leads in a seamless and unobtrusive manner.
Telemarketing lead generation is very different to inbound telemarketing, and relies on both the accuracy of a telemarketing list and the sales skills of the telemarketing operative to ensure the best results.
Lead Generation Company Australia only specialises in business to business telemarketing campaigns and does not do consumer campaigns (calling residential prospects) where privacy and inconvenience issues are prevalent.
Telemarketing Services
When designing a telemarketing campaign, LGCo stricly follows the Australian Federal Privacy Act and the guidelines set out by The Office of the Privacy Commissioner.
Business-to-Business telemarketing as an element of direct marketing is very different to consumer telemarketing and requires different selling skills and more advanced telemarketing resources.
LGCo places great importance on adapting each telemarketing strategy to the most effective manner in which to converse with its target audience. For example, LGCo's sales agents will adopt a different phone manner for telemarketing in Melbourne and Sydney than to telemarketing in regional Australia.
All our account managers have a proven history of success in telemarketing in Melbourne and throughout Australia to ensure that our clients are represented in the right way.
LGCo spends significant time preparing an account manager for a campaign starting with:
- in depth knowledge of the client,
- face to face interaction with the client,
- articulate scripting,
- role play,
- natural voice training,
- dummy calls,
- CRM operability and
- account management skills.
Quality Not Quantity
Unlike other telemarketing companies in the Australian market, LGCo is 100% focused on quality of work produced as opposed to quantity.
We have internal targets and milestones to help us achieve and exceed client expectations however, no appointments will be handed to a client until they have been completely qualified as per the criteria initially set by the client for the telemarketing campaign.
In addition, we re-confirm appointments before the meeting to be sure that everyone involved knows exactly what to expect.
Our clients go to the appointments set by LGCo knowing that they are meeting with a prospect that has a current requirement for a product or service and that they meet all the necessary criteria for a potential sale.
Contact us NOW on (03) 9863 9199 or send us an e-mail to learn more about how LGCo's telemarketing services can assist your business.
Telemarketing Legislation in Australia
Altough LGCo only performs Business to Business (B2B) telemarketing, we keeps a constant eye on the changing legislation for telemarketing in Australia and always works in line with these standards.
Telamarketing in Australia is administered by The Department of Communications, Information Technology and the Arts (DCITA).
In 2006 DCITA has introduced The Do Not Call Register legislation as a direct response to the level of increasing community and individual concerns about the number of unsolicited telemarketing calls which have grown significantly in recent years.
The Australian Communications and Media Authority (ACMA) is responsible for establishing and administering the Do Not Call Register and implementation of the legislation.
