Our Clients' Testimonials
Caltex Australia first commissioned The Lead Generation Company (LGCo) for a pilot campaign as an outsourced partner for our lead generation in October 2005. LGCo put forward a 2 month test of the solution to highlight their capabilities with the aim being to work towards a mutually beneficial lead generation relationship. The purpose of the service was for LGCo to set appointments with companies owning over 50 vehicles which would consider Caltex's Starfleet and Starcard fleet management service.
LGCo initially consulted with Caltex and then procured the data for the project, as well as developing a telephone based call guide and email strategy. They assigned an account manager for our campaign who's role was to make the actual telephone contacts, as well as managing our diaries and providing regular reports. We met with our account manager prior to commencing the campaign to ensure we were happy with the quality of person representing our brand in the market which was of great importance to us.
Over the two months of the pilot campaign, LGCo generated in total 35 qualified, face-to-face appointments with companies interested in evaluating our fleet management service. In conjunction, they also generated 14 future appointments with companies whose fleet management service contracts were to expire within the next 12 months, as well as building a permission based email marketing list.
After the pilot campaign, we decided that the results and potential return from our investment warranted a longer term contract. Not only were we satisfied with the appointment numbers, but were very happy with the overall professionalism and quality for services.
We re-commenced the campaign in February 06 and LGCo continue to manage all our appointment setting and lead generation on an ongoing basis. We have increased the scope of the service to include appointments for our sales consultants Australia wide. Throughout 2007, the appointment numbers have continued to improve, and we have averaged 45 appointments per month. LGCo has also managed to build a comprehensive email marketing list with a diverse range of fleet managers across Australia.
Overall, Caltex Australia has been very impressed with the service provided by LGCo and are also discussing with LGCo the possibility of extending the lead generation process to additional Caltex products and services.
Malcolm Young
Business Development Manager
Caltex
Allforks has been using The Lead Gen Co. for approximately 8 weeks. During the 8 weeks we have been able to offer our sales consultants on average 2-3 qualified leads a day.
This has improved our pipeline by around 70%.
With our Pilot 1 (12 weeks) about to become complete, we will continue to use The Lead Generation Co. on an ongoing basis.
Darin Compt
National Sales Manager
Allforks CAT
8th August 2007
